Leading Sales-Driven PR and Marketing Agency.
WHY US?
Customers who work with us typically experience a significant surge in both their customer base, with a 98.2% increase, and sales, which rise by 73%, compared to their results from prior public relations efforts.
OUR ROOTS ARE IN MARKETING
Traditional PR firms avoid talking about sales enablement.
We excel in boosting website sales and securing media attention. Unlike firms solely focused on media exposure, which may not have enduring effects, we ensure a sustainable sales strategy for websites, maintaining momentum even after gaining media spotlight.
We started with marketing, not PR.
We are the world's only sales-enabled PR agency.
Opt for our PR services that not only create demand and nurture leads but also drive revenue, setting us apart from other agencies that provide basic communication solutions.
Traditional PR
- Fixates on placements (Any press hit will do.)
- Focused only on top of funnel
- Focuses on analysts and traditional journalists at the expense of influencers and true economic buyers
- Minimal understanding of marketing and sales strategies
- Reactive—they wait on you to bring them “newsworthy” topics
- Struggles to show ROI
- Divorced from the sales process
- Has minimal understanding of the modern buyer or PR’s role in the sales cycle
Sales-Enabled PR
A.K.A. THE VelvetVoice WAY
- Embraces sales enablement
- Blends PR into every level of the sales funnel (awareness, nurture, close)
- Focuses on business outcomes
- Starts industry movements
- Creates stories that grab media interest
- Sharpens and amplifies brand messaging
- Engineers virality
- Has a lasting (and memorable) impact while building brand equity
- Knows social media means people ARE the media
- Measures quantitative and qualitative results
- Integrates earned media into your sales pipeline
- Focuses on all stakeholders—customers, employees, media, and investors
TRADITIONAL PR VS. THE VelvetVoice WAY
We win and keep climbing, they spike and fizzle.
While traditional PR is all about getting hits (and that’s it), sales-enabled PR—the VelvetVoice PR way—is about locking in hits and using them as a springboard for your brand.
We don't stop at press hits, we keep climbing.
We make an effort to get to know you and your team very well. This knowledge allows us to plan a complete strategy that includes getting media attention, writing fantastic articles for you, and promoting your achievements to a wider audience. We don’t just stop at getting press coverage; we keep striving for more success.
